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Performance marketing in a digital marketing agency is advertising in the digital scope with the goal of getting conversions, making sales, qualified leads and much more. In performance marketing, the focal point is not the impressions, reach, engagement but the overall things that matter.
While performance marketing becomes crucial for urgent and short term campaigns, it can also be used for long term campaigns. It usually depends on your business and your business objectives. If you want more changes in a short duration – performance marketing is the correct method.
Performance Marketing helps brands boost their audience reach, engagement, and conversion in a cost effective way with lower risk and much higher ROI than other marketing channels.