“Products are made in the factory, but brands are created in the mind.”
Branding is the process of giving a meaning to a company/product/ service/organization by creating and shaping a brand in consumers’ minds.
As the world gets joined by the internet, digital marketing has become a crucial part of any marketing or branding strategy. It is an effortless way to reach your audience and in a more confidential way. Thus when your competitors are using it they have a verge over you to reach the desired audience first.
Branding = Knowing Yourself
Marketing = Knowing Your Customer .
The common thing between branding and marketing is to connect with the right audience at right time with right types of content in the right way.
Since brand building is a qualitative term, an accurate tracking mechanism doesn’t exist. However, the outcome of brand building can be seen in other terms like growing product/services demand, increased sales, improved notion, more optimistic reviews, more involvement, more site visits, standard audience on the website, positive conversations on the web, worthy brand reviews etc.